March 2011
49 posts
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Larry Smith: My last SXSW post saved for the...
I met Larry Smith of Smith Magazine and the Six-Word Memoir project at a coffee shop a few hours after he gave his talk How to Create an Internet Phenomenon for Peanuts.
He was sitting outside by himself reading the paper so I introduced myself and told him I enjoyed his talk. Super nice guy, totally approachable, thoroughly enjoyable.
He can talk quickly so I hope I got this right! Here are key...
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Lululemon: Best Brand Experience at SXSW
I have never been into a Lululemon Athletica store although I know there is one in Milwaukee and I frequently hear good things about them. After sessions one afternoon a couple of us were talking about the horrific murder at the store in Maryland at a company that traditionally hires “the nicest” people.
On my walk into Austin the next day to attend more SXSW sessions, I passed a...
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Another way to deal with a Twitter mistake →
Example of humor in response to human error. Love that Dogfish Head gets involved!
SXSW Session: Customer Experience - Trends and...
I enjoyed this short session by Colin Shaw of Beyondphilosophy.com
Once again, we are reminded of what seems to be a common theme in session communications at SXSW: customers are human beings and human beings are emotional.
Anyone who knows UI/UX design and develops personas knows that we can’t simply ask customers what they want - sometimes they don’t know. We have to explore their...
SXSW Session: Brand Journalism - The Rise in... →
Good panel. Especially enjoyed Shiv Singh. My main takeaways were:
1. Morman.org example of the church turning their brand over to their members and putting the content, videos etc. in their hands. They exercised very little editorial control.
2. Social media’s main goals are building trust and a relationship
3. The poorly handled Chrysler tweet example of a human error and the missed...
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Joseph Jaffe: Flip the marketing funnel →
I think the world of Sue Spaight.
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Great SXSW blog by Leo Burnett and Arc Worldwide →
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SXSW Panels Illustrated →
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SXSW Session: Guy Kawasaki and the Art of... →
The 10 Most Buzzed About Brands at SXSW [STUDY] →
Measuring Social Media: Who Has Access to the... →
http://www.mimoco.com →
Cute USB flash drives
Come Back Wednesday
I have loads and loads of notes from sessions all day every day but I won’t be posting until later this week. There is so much to sort through and apply that I would prefer to provide thoughtful posts rather than random notes.
And, I have had this personal blog for months. Keep in mind it represents my life and my thoughts separate from any entity.
SXSW: Recommended Books
Evil Plans The Happiness Project Flip the Funnel Ignore Everbody Enchantment
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SXSW Session: Marketing Lessons from the Grateful...
Just a collections of notes and thoughts from the first session on the first day. Took me awhile to post this one. The Grateful Dead freed up their content. They let people record their shows which spread the content and developed the fan base. Make the content, ebook, free, with no registration needed. No form. The Dead just wanted to do the right thing. They weren’t doing it for...
I'm too nice
Several guys were lining up to talk to Robert Rodriguez after the Of Fanboys and Fidelity session and I was next. Just one guy ahead of me… I wasn’t going to bother him with questions or talk about myself. I just want to say You Are Amazing and get the quickest autograph in the history of man.
Pen out, paper ready, sweet smile, patience… Rodriguez had the polite, kind,...
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I like this guy
Just had a 1x1 mentor session with writer/producer/director Todd Sklar. Totally cool guy.
These mentor sessions are set up as ten minute meetings behind a black curtain. The filmmakers sit at a table and talk to strangers in ten minute intervals for hours.
Sklar was awesome - totally easy-going, funny, approachable and helpful.
Check out his work
http://boxeldermovie.com/
@RangeLifeEnt
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“Marry me Robert Rodriguez. Or at least teach me filmmaking.”
– Andrea, in row 34, on left
Things I learned about 4chan
Ok, so I didn’t really know what 4chan was until today.
Christopher Poole talks about 4chan:
12 million people visit 4chan monthly.
No archive. Anonymous. Constant waterfall of content creates a survival of the fittest in terms of what resonates with community of watchers/waiters. Very basic structure and not highly designed, but allows for collaboration and riffing so the process of...
SXSW uniforms
Ladies: dress, cowboy boots, blazer or sweater, nerd flair
Men: plaid button down shirt, jeans, nerd flair
Why I can't blog
Day 3 and I still have all my session notes but can’t make time to organize them into thoughtful blog posts. I am also frustrated that I can’t get my mobile tumblr app to upload photos.
I am so envious of Sue at Jigsaw with her eloquent and timely posts. I don’t know how she does it! Meanwhile I have to remind myself to eat and to quickly fit in bio breaks between sessions.
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5 Jillion People
Today was crazy busy and full of learning and walking and more walking. I have five sessions to blog about as well as other knowledge pinatas to smash your way, but that must wait until I get some food.
During my last session I sat next to two Austin natives who said this was by far the biggest crowd they have seen at this conference… Maybe 40% more than last year. I’ve heard 20,000...
SXSW first impressions
Good Lord, I have too many bags. Sessions just started and we are trying to get our bearings on locations, etc.
We just saw two dudes in unitards and capes advertising iamaneed.com… Don’t know what it is but will check it out later.
Lots of people, very exciting.
Nicole is struggling with wifi and just declared. “I just want to tweet!”
Early Reviews
Memphis airport: pretty clean, not too crowded, nice people
Timbuk2 Snoop Messagenger camera bag: sturdy, trendy, sleek. I’m going marry it. So far, it feels like the best rugged bag I have ever owned.
“We need to Brit this up.”
– Best quote of the day by Don Unverrich. Sometimes a film just needs a little English influence.
“I believe the good Lord gave us a finite number of heartbeats and I’ll be damned...”
– Neil Armstrong
“We are going to fly it like we stole it.”
– Commercial pilot flying Luke Andrew’s to Chicago. 